Mascot for Atul Bakery

Industries : Branding & Marking

Profile : Atul Bakery from Surat is one of the Top brand in Gujarat in Bakery product and they have 60+ Stores around the Gujarat. They are very famous for their world record making 1000 cake cutting in the city and 100% vegetarian products.

Challenge : molds are amazing that’s why unique and charismatic characters can be a powerful marketing tools used for promotion. It’s always better for a certain company or brand to have its own personality. A molds can represent this personality well and also is remembered easily. They want to create 3 molds within 1 month time with 3D designing it from Scratch.

Solution : By using 2d reference pictures, we designed the molds in Zbrush. We created 1 feet proto within a 3 days with all post processing and delivered the entire solution by using FFF technology integration with traditional technology.

Result :

1. 90% reduction in lead time, from 2-3 month to less than a month.

2. 80–90% cost reduction, leading to 100,000 Rs in cost savings.

3. The 3D printed parts fulfilled the requirements of the demanding manufacturing environment and working with traditional technology created amazing combination.